“Diak Liu” in the ASEAN Era – Repositioning to Create the Future
October 2025 marks a historic milestone as Timor-Leste officially becomes the 11th member of ASEAN. In this context, Telemor – the leading telecommunications and technology provider in Timor-Leste – undertook a comprehensive brand repositioning with BrandCreativity, marking a new chapter after 12 years of partnership.
This milestone is the result of Telemor’s strategic vision and sensitivity to its national context, with the ambition to ensure the brand does not merely serve the market, but actively creates real value for Timor-Leste in this new era of regional integration.
Advertising That You Don’t Just See - You Experience
According to the latest data from YouGov BrandIndex, July 2025 saw an impressive rise in Ad Awareness scores for three brands: Omachi, Panasonic, and Abbott.
Brand Creativity’s analysis reveals that behind these numbers lies a shift in communication thinking - where brands are not just running ads, but creating brand experiences that are deeper and more emotionally resonant.
Rebranding isn’t just about refreshing your logo - it’s about renewing your competitive mindset
When your old positioning still makes sense, but no longer fits the times