Telemor represents a uniquely meaningful project for the Brand Creativity team — not only because of its position as the market leader in Timor-Leste, but also because our team helped shape its very foundation more than a decade ago.

Over the past 10 years, Telemor has evolved into a national icon, deeply ingrained in the everyday life of the Timorese people. Yet, that very success posed a new challenge: how to reinvent a brand so familiar without losing the values that made it beloved. The goal of this rebranding was never merely about refreshing the look and feel — it was about transcending its own legacy, redefining Telemor’s role and stature as it enters a new era of growth and contribution.

The Brand Creativity team approached this project with deliberate care and deep respect for the brand’s heritage.

The repositioning journey began with an in-depth exploration of Timor-Leste’s transformation — examining the country’s social landscape, evolving user behaviors, and the rising expectations placed on a national telecommunications leader.

Beyond working closely with Telemor’s leadership, our team engaged directly with local employees — those who serve as the brand’s bridge to the community — to understand their perspectives, pride, and aspirations. From these insights, a new brand strategy was crafted: one that honors Telemor’s established legacy while reimagining its identity to reflect its current stature — a pioneering brand that continues to evolve, innovate, and create meaningful impact in its ongoing journey with the people and nation of Timor-Leste.